POPJAM Logo
Slack app · Installs in any workspace

POPJAM for Slack:
a Marketing Lab
in Your Team's Threads

Chat with POPJAM's copilot in a thread, launch whole ad campaigns with /popjam, and get the results pushed back where you asked: top creatives, simulated audience reactions, generated media. Same labs, same credits, same memory as the web app.

Add to Slack
# growthThread · 2 repliesSample thread
MJ
Maya
@POPJAM make ads for acme-coffee.com and tell me which audience wins.
POPJAM App
On it. Launching the full funnel for acme-coffee.com.→ run_campaign(https://acme-coffee.com)Campaign launched: lab session created, ~40 credits estimated. Results will land in this thread.
12 minutes later
POPJAM App
Campaign complete in 12m 04s: 2 audiences, 20 persona reactions, 4 image creatives.acme-morning-ritual.pngTop ad: Morning Ritual × Busy Professionals, engagement 82/100. The ritual angle beat the discount angle in every panel. Open the lab to see each reaction.

What Is the POPJAM Slack App?

POPJAM turns a website URL into tested ad campaigns: brand research, audiences, creatives, and simulated persona reactions. The Slack app puts that whole Generate · Test · Improve loop inside the workspace where your marketing team already talks. DM the bot, @mention it in a channel, or type /popjam, and the copilot researches, generates, and simulates without anyone opening a new tab.

Everything lands in your POPJAM workspace. A campaign launched from Slack is a lab session your whole team sees in the web app, and the conversation itself is shared memory: start a thread in Slack, continue it in the in-product chat or over MCP, and the copilot remembers where you left off.

Three Doors, One Engine

Conversation for the messy middle, slash commands for deterministic launches, App Home for the overview. All of it runs the same copilot, lab sessions, and credit balance as the web app.

Conversation

DM the bot, or @mention it in any channel

  • Copilot threads

    Every Slack thread is one conversation with POPJAM's copilot. It knows the lab session's brand, ads, and results, and it can research, draft audiences, generate creatives, and run simulations right from the chat.

  • Live tool narration

    The reply posts instantly and keeps updating itself while the copilot works, so you watch each step (research, generation, simulation) as it happens instead of staring at a typing indicator.

  • Shared memory

    A thread pins the lab session it started in, and the conversation history is the same one the web app and the MCP copilot read and write. Start in Slack, continue anywhere.

Slash commands

Deterministic entry points that answer in seconds

  • /popjam campaign <url> [brief]

    Launch the entire funnel for a website, with knobs like audiences=2 personas=10 ads=2 right in the command. /campaign works as an alias.

  • /popjam research <topic>

    Deep multi-source research as a background run; the summary posts back when it's done.

  • /popjam status [run-id]

    Your recent background tasks, or one run's detail.

  • /popjam labs · use <n>

    List your lab sessions with the active one marked, and switch between them.

  • /popjam credits

    Your organization's credit balance.

  • /popjam link

    Connect your POPJAM account (and unlink to disconnect).

App Home

A live dashboard on the bot's Home tab

  • Balance and link state

    Your organization's credit balance and whether your Slack identity is connected to POPJAM.

  • Active lab switcher

    See which lab session new conversations will use, and switch it without a command.

  • Recent tasks with Cancel

    Running and finished background tasks, each with a Cancel button while it's still going.

  • New campaign modal

    A launch form mirroring the web app's, so a campaign is two clicks from anywhere in Slack.

Results push-back

Anything launched from Slack reports back to its thread

  • Campaign results in-thread

    When a campaign finishes, the thread gets the top ad creatives with simulated audience reactions, the insight count, and a deep link into the lab session in the web app.

  • Media uploaded right there

    Generated images and videos are uploaded into the thread as Slack files, not links to somewhere else.

  • Terminal status, always

    Every subscribed run posts its final status and duration back to the thread, whether it completed, failed, or was cancelled.

Launch in a Thread, Finish in the Same Thread

Slack demands answers in seconds and a campaign takes minutes. Nothing slow runs inline: launches return instantly, the work runs in the background, and results are pushed back to the thread that asked.

1
/popjam campaign https://your-site.com

Launch from where you are

A slash command, the App Home modal, or just asking the copilot. The launch answers in seconds with the run, the lab session it writes to, and the credit estimate. Knobs like audiences=2 personas=10 ads=2 travel right in the command.

2
→ run_campaign(…) · live narration

Watch it work, or walk away

The copilot's reply live-updates with what it's doing while the funnel runs in the background: brand and catalog research, audiences, persona panels, image creatives, simulated reactions, improved variants. A typical campaign takes 10 to 15 minutes, and nothing blocks your Slack.

3
results posted back to the thread

Results land where you asked

Push, not poll. When the run finishes, the thread gets the top ads with simulated audience reactions and a deep link into the lab session, and generated images and videos are uploaded right there. Nobody refreshes a dashboard.

Add It in Under a Minute

Install once per workspace, link your account once per person, then launch.

Add to Slack

One click installs the bot into your workspace via OAuth, and the installer gets an onboarding DM.

https://api.popjam.io/slack/install

Link your POPJAM account

Message the bot once, or run the command; it hands you a link that your logged-in web session claims. Free accounts start with 500 credits.

/popjam link

Launch your first campaign

One URL runs the entire funnel and reports back in-thread with creatives and simulated reactions.

/popjam campaign https://your-site.com

It Reads Mentions and DMs, Not Your Channels

The app requests eight review-minimal permissions and no channel history. It sees direct messages sent to the bot and messages that @mention it, nothing else.

Every scope, and why it's there. Each workspace's token is encrypted at rest, and uninstalling the app deactivates it.

  • app_mentions:read

    receive @mentions in channels

  • chat:write

    post and live-update its replies

  • commands

    the /popjam and /campaign commands

  • files:write

    upload generated creatives into threads

  • im:history

    read direct messages sent to the bot

  • im:read

    DM channel metadata

  • im:write

    open DMs for onboarding and confirmations

  • users:read

    display names for account links

One Account, Every Surface

The Slack app isn't a separate product: it's another door into your POPJAM organization. Lab sessions your team launches from Slack open in the web app with the full editing surface; the copilot's memory is the same conversation history the web chat and the MCP copilot read and write; credits come from one balance, with the estimate posted the moment a run launches. Add the bot where your team talks, and keep the browser for the big screen.

Frequently Asked Questions

What is the POPJAM Slack app?

POPJAM's marketing engine as a Slack bot. Your team chats with the POPJAM copilot in threads, launches whole ad campaigns with /popjam campaign or an App Home modal, runs deep research, and gets results pushed back into the same thread: top creatives with simulated audience reactions, generated images and videos uploaded right there. It runs the same engine as the web app and the MCP server.

How do I connect my POPJAM account?

Install the app with the Add to Slack button, then message the bot or run /popjam link. It replies with a button that opens the POPJAM web app with a short-lived link code; your logged-in session claims it and the two accounts are connected. Each teammate links once, and /popjam unlink disconnects. A free POPJAM account starts with 500 credits and needs no credit card.

Can the bot read our channels?

No. The app requests a review-minimal set of eight scopes with no channel history access. It receives direct messages sent to the bot and messages that @mention it, and that is all it sees. Each workspace's bot token is stored encrypted, and uninstalling the app deactivates it.

Does using the Slack app cost anything?

The app itself is free. Campaign and media runs spend POPJAM credits exactly like the web app, from the same balance, and a campaign launch replies with the credit estimate up front. Chatting with the copilot and checking status, labs, or credits is free.

What happens when a campaign finishes?

Anything launched from Slack is subscribed to the thread it came from. When the run completes, the bot posts the results where you asked: the top ad creatives with simulated audience reactions, the insight count, and a deep link into the lab session in the web app. Media tasks upload the generated image or video straight into the thread as a Slack file.

How is this different from the POPJAM MCP server?

Same engine, different door. The MCP server is for your AI agent: Claude, Cursor, or ChatGPT calling 20 curated tools over one URL. The Slack app is for your team: conversations, slash commands, and an App Home dashboard in the workspace where marketing already happens. Labs, credits, and copilot memory are shared, so a conversation started in Slack continues in the web app or over MCP.

Does it work in any Slack workspace?

Yes. The Add to Slack button installs the app into any workspace via OAuth; each workspace gets its own credentials, and every teammate links their own POPJAM account. Campaigns run against the linked user's organization and spend that organization's credits.

Keep exploring

POPJAM MCP Server

The agent-facing sibling: 20 curated tools for Claude, Cursor, or ChatGPT over one URL.

Agent skills for Claude Code

The run-it-locally edition: free, MIT-licensed skills that run POPJAM-style pipelines in your agent.

Test an ad creative now

Upload one creative and see how AI buyer personas react: score plus reasoning, free.

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