POPJAM para Slack:
un laboratorio de marketing
en los hilos de tu equipo
Chatea con el copiloto de POPJAM en un hilo, lanza campañas publicitarias completas con /popjam y recibe los resultados donde los pediste: los mejores creativos, reacciones simuladas de la audiencia, medios generados. Los mismos labs, los mismos créditos y la misma memoria que la app web.
¿Qué es la app de Slack de POPJAM?
POPJAM convierte la URL de un sitio web en campañas publicitarias probadas: investigación de marca, audiencias, creativos y reacciones simuladas de personas. La app de Slack pone todo el ciclo Genera · Prueba · Mejora dentro del espacio de trabajo donde tu equipo de marketing ya conversa. Envía un MD al bot, @menciónalo en un canal o escribe /popjam, y el copiloto investiga, genera y simula sin que nadie abra una pestaña nueva.
Todo aterriza en tu espacio de trabajo de POPJAM. Una campaña lanzada desde Slack es una sesión de lab que todo tu equipo ve en la app web, y la conversación misma es memoria compartida: empieza un hilo en Slack, continúalo en el chat del producto o por MCP, y el copiloto recuerda dónde lo dejasteis.
Tres puertas, un solo motor
Conversación para la parte difícil, comandos de barra para lanzamientos deterministas y App Home para la vista general. Todo funciona con el mismo copiloto, las mismas sesiones de lab y el mismo saldo de créditos que la app web.
Conversation
DM the bot, or @mention it in any channel
Copilot threadsEvery Slack thread is one conversation with POPJAM's copilot. It knows the lab session's brand, ads, and results, and it can research, draft audiences, generate creatives, and run simulations right from the chat.
Live tool narrationThe reply posts instantly and keeps updating itself while the copilot works, so you watch each step (research, generation, simulation) as it happens instead of staring at a typing indicator.
Shared memoryA thread pins the lab session it started in, and the conversation history is the same one the web app and the MCP copilot read and write. Start in Slack, continue anywhere.
Slash commands
Deterministic entry points that answer in seconds
/popjam campaign <url> [brief]Launch the entire funnel for a website, with knobs like audiences=2 personas=10 ads=2 right in the command. /campaign works as an alias.
/popjam research <topic>Deep multi-source research as a background run; the summary posts back when it's done.
/popjam status [run-id]Your recent background tasks, or one run's detail.
/popjam labs · use <n>List your lab sessions with the active one marked, and switch between them.
/popjam creditsYour organization's credit balance.
/popjam linkConnect your POPJAM account (and unlink to disconnect).
App Home
A live dashboard on the bot's Home tab
Balance and link stateYour organization's credit balance and whether your Slack identity is connected to POPJAM.
Active lab switcherSee which lab session new conversations will use, and switch it without a command.
Recent tasks with CancelRunning and finished background tasks, each with a Cancel button while it's still going.
New campaign modalA launch form mirroring the web app's, so a campaign is two clicks from anywhere in Slack.
Results push-back
Anything launched from Slack reports back to its thread
Campaign results in-threadWhen a campaign finishes, the thread gets the top ad creatives with simulated audience reactions, the insight count, and a deep link into the lab session in the web app.
Media uploaded right thereGenerated images and videos are uploaded into the thread as Slack files, not links to somewhere else.
Terminal status, alwaysEvery subscribed run posts its final status and duration back to the thread, whether it completed, failed, or was cancelled.
Lanza en un hilo, termina en el mismo hilo
Slack exige respuestas en segundos y una campaña tarda minutos. Nada lento se ejecuta en línea: los lanzamientos responden al instante, el trabajo corre en segundo plano y los resultados vuelven al hilo que los pidió.
/popjam campaign https://your-site.comLaunch from where you are
A slash command, the App Home modal, or just asking the copilot. The launch answers in seconds with the run, the lab session it writes to, and the credit estimate. Knobs like audiences=2 personas=10 ads=2 travel right in the command.
→ run_campaign(…) · live narrationWatch it work, or walk away
The copilot's reply live-updates with what it's doing while the funnel runs in the background: brand and catalog research, audiences, persona panels, image creatives, simulated reactions, improved variants. A typical campaign takes 10 to 15 minutes, and nothing blocks your Slack.
results posted back to the threadResults land where you asked
Push, not poll. When the run finishes, the thread gets the top ads with simulated audience reactions and a deep link into the lab session, and generated images and videos are uploaded right there. Nobody refreshes a dashboard.
Añádela en menos de un minuto
Instala una vez por espacio de trabajo, vincula tu cuenta una vez por persona y luego lanza.
Añadir a Slack
Un clic instala el bot en tu espacio de trabajo mediante OAuth, y quien lo instala recibe un MD de bienvenida.
https://api.popjam.io/slack/install
Vincula tu cuenta de POPJAM
Escríbele al bot una vez o ejecuta el comando; te entrega un enlace que tu sesión web iniciada reclama. Las cuentas gratuitas empiezan con 500 créditos.
/popjam link
Lanza tu primera campaña
Una sola URL ejecuta todo el embudo e informa en el hilo con creativos y reacciones simuladas.
/popjam campaign https://your-site.com
Lee menciones y MD, no tus canales
La app solicita ocho permisos mínimos y ningún historial de canales. Ve los mensajes directos enviados al bot y los mensajes que lo @mencionan, nada más.
Cada permiso, y por qué está ahí. El token de cada espacio de trabajo se cifra en reposo, y desinstalar la app lo desactiva.
app_mentions:readreceive @mentions in channels
chat:writepost and live-update its replies
commandsthe /popjam and /campaign commands
files:writeupload generated creatives into threads
im:historyread direct messages sent to the bot
im:readDM channel metadata
im:writeopen DMs for onboarding and confirmations
users:readdisplay names for account links
Una cuenta, todas las superficies
La app de Slack no es un producto aparte: es otra puerta a tu organización de POPJAM. Las sesiones de lab que tu equipo lanza desde Slack se abren en la app web con toda la superficie de edición; la memoria del copiloto es el mismo historial de conversación que leen y escriben el chat web y el copiloto MCP; los créditos salen de un único saldo, con la estimación publicada en cuanto arranca una ejecución. Añade el bot donde habla tu equipo y deja el navegador para la pantalla grande.
Preguntas frecuentes
What is the POPJAM Slack app?
POPJAM's marketing engine as a Slack bot. Your team chats with the POPJAM copilot in threads, launches whole ad campaigns with /popjam campaign or an App Home modal, runs deep research, and gets results pushed back into the same thread: top creatives with simulated audience reactions, generated images and videos uploaded right there. It runs the same engine as the web app and the MCP server.
How do I connect my POPJAM account?
Install the app with the Add to Slack button, then message the bot or run /popjam link. It replies with a button that opens the POPJAM web app with a short-lived link code; your logged-in session claims it and the two accounts are connected. Each teammate links once, and /popjam unlink disconnects. A free POPJAM account starts with 500 credits and needs no credit card.
Can the bot read our channels?
No. The app requests a review-minimal set of eight scopes with no channel history access. It receives direct messages sent to the bot and messages that @mention it, and that is all it sees. Each workspace's bot token is stored encrypted, and uninstalling the app deactivates it.
Does using the Slack app cost anything?
The app itself is free. Campaign and media runs spend POPJAM credits exactly like the web app, from the same balance, and a campaign launch replies with the credit estimate up front. Chatting with the copilot and checking status, labs, or credits is free.
What happens when a campaign finishes?
Anything launched from Slack is subscribed to the thread it came from. When the run completes, the bot posts the results where you asked: the top ad creatives with simulated audience reactions, the insight count, and a deep link into the lab session in the web app. Media tasks upload the generated image or video straight into the thread as a Slack file.
How is this different from the POPJAM MCP server?
Same engine, different door. The MCP server is for your AI agent: Claude, Cursor, or ChatGPT calling 20 curated tools over one URL. The Slack app is for your team: conversations, slash commands, and an App Home dashboard in the workspace where marketing already happens. Labs, credits, and copilot memory are shared, so a conversation started in Slack continues in the web app or over MCP.
Does it work in any Slack workspace?
Yes. The Add to Slack button installs the app into any workspace via OAuth; each workspace gets its own credentials, and every teammate links their own POPJAM account. Campaigns run against the linked user's organization and spend that organization's credits.
Sigue explorando
POPJAM MCP Server
The agent-facing sibling: 20 curated tools for Claude, Cursor, or ChatGPT over one URL.
Agent skills for Claude Code
The run-it-locally edition: free, MIT-licensed skills that run POPJAM-style pipelines in your agent.
Test an ad creative now
Upload one creative and see how AI buyer personas react: score plus reasoning, free.