Free Marketing Skills
for Claude Code & AI Agents
De pipeline vi kör i produktion på POPJAM (varumärkesanalys, personapaneler, annonsmaterial, simulering av engagemang, landningssidor) paketerade som gratis agentfärdigheter. Installera en gång och beskriv sedan bara resultatet.
npx skills add popjam-io/skills
Vad är Agent Skills?
Agent Skills är mappar med instruktioner som kodagenter som Claude Code laddar in vid behov: en SKILL.md-startpunkt plus playbooks, skript och eval-sviter som referens. De följer den öppna Agent Skills-specifikationen, så samma skill fungerar i Claude Code, Cursor, Codex, Amp, opencode och alla andra agenter som har stöd för den.
Våra är destillerade från POPJAM:s marknadsföringspipeline i produktion: samma datakontrakt, samma promptar som bär kvaliteten och deterministiska poängsättningsskript så att LLM:n aldrig gör matten. Du beskriver resultatet ("skapa annonser för min sajt"), och skillen tar din agent genom research, strategi, kreativt arbete och simulering med underlag i varje steg.
Fyra skills, en tillväxtloop
Varje skill fungerar på egen hand, men tillsammans täcker de analys, kreativt arbete, varumärke och rendering.
popjam-growth-engine
MITTurn one website URL into tested ad creatives
Runs POPJAM's full production pipeline inside your agent: brand research → audience segments → a bias-corrected synthetic persona panel → ad angles per audience and platform → real creatives (image, video, animation) → deterministic engagement simulation → iteration. Ends with a leaderboard of who converts and why.
Prova: "Make ads for https://yourbrand.com"
Källkod och dokumentationaward-landing-page
MITDesign and build pages that sell
Landing, pricing, waitlist, and launch pages as one full deliverable: funnel research, art direction, conversion copywriting, distinctive design and motion, technical SEO, and CTA wiring, built to avoid the generic AI-template look.
Prova: "Build a landing page for our launch on Thursday"
Källkod och dokumentationbrand-guideline-extraction
MITReverse-engineer a brand style guide from your assets
Point it at a folder of design assets (posts, ads, banners, decks, videos) and get a complete brand style guide (rules vs. variations vs. exceptions), plus a reusable style prompt block for on-brand AI image generation.
Prova: "Extract brand guidelines from ./assets"
Källkod och dokumentationremotion-render-pitfalls
MITShip Remotion animations that actually render
Render-breaking Remotion mistakes that pass tsc and eslint but crash at render time, battle-tested against POPJAM's production render pipeline. Useful for any strict Remotion setup that generates video programmatically.
Prova: "Animate this product demo with Remotion"
Källkod och dokumentationInstallera på under en minut
Tre sätt att komma igång: välj det som passar din agent bäst.
Skills CLI (rekommenderas)
Fungerar med Claude Code, Cursor, Codex och alla agenter som stöds av skills.sh.
npx skills add popjam-io/skills
Claude Code-plugin
Lägg till marknadsplatsen en gång, installera sedan pluginet, så sker uppdateringarna automatiskt.
/plugin marketplace add popjam-io/skills /plugin install popjam-skills@popjam
Manuellt (alla agenter)
Klona repot och kopiera valfri skill-mapp till agentens skills-katalog.
git clone https://github.com/popjam-io/skills.git
Samma pipelines, hanterade för teamet
Skillsen är gör-det-själv-varianten. POPJAM hanterar hela loopen som en produkt: varumärkesonboarding från en URL, återanvändbara målgrupper och personapaneler, varumärkesanpassad generering av annonser och innehåll för Meta, Google, TikTok, LinkedIn och Reddit, personasimulering med poängsatta topplistor samt kampanjiteration – allt dessutom med ett teamgränssnitt, lagring av material och integrationer. Om ditt marknadsföringsteam inte lever i terminalen är det här versionen för dem.
Vanliga frågor
What are agent skills?
Agent skills are folders of instructions (a SKILL.md file plus optional reference playbooks and scripts) that coding agents like Claude Code load on demand when a task matches. They follow the open Agent Skills specification (agentskills.io), so one skill works across Claude Code, Cursor, Codex, Amp, opencode, and other supporting agents. Think of them as installable expertise: instead of prompting from scratch, your agent follows a battle-tested playbook.
Are POPJAM's agent skills really free?
Yes. All four skills are open source under the MIT license at github.com/popjam-io/skills. There is no signup, no trial clock, and no POPJAM account required. You run them in your own agent, so the only cost is whatever your agent provider charges for model usage.
How do I install the POPJAM skills in Claude Code?
The fastest way is the skills CLI: run `npx skills add popjam-io/skills` and pick the skills you want. In Claude Code you can also use the plugin marketplace: `/plugin marketplace add popjam-io/skills` followed by `/plugin install popjam-skills@popjam`. Or clone the repo and copy any skill folder into ~/.claude/skills/ (or your project's .claude/skills/).
Which AI agents support these skills?
Claude Code, Cursor, Codex, Amp, opencode, and any other agent that implements the Agent Skills standard. The skills are plain instruction files, so they don't depend on any POPJAM infrastructure.
Do I need POPJAM to use the skills?
No. The skills run standalone in your agent and persist their outputs to local files. Some phases of the growth engine generate real media (images and video use the Higgsfield MCP, and animations use Remotion), and if neither is available, the skill still delivers audience strategy and persona simulation on text concepts, honestly labeled as such.
What's the difference between the skills and the POPJAM platform?
The skills are the run-it-yourself edition of the same pipelines: brand research, audience discovery, synthetic persona panels, creative generation, and engagement simulation, running in your terminal and writing to files. The POPJAM platform runs that loop as a managed product: brand onboarding from a URL, reusable audiences and persona panels, ad and content generation, scored simulation leaderboards, campaign iteration, all with a team UI, asset storage, and integrations. The free tier gives you 500 credits with no credit card.
Fortsätt utforska
Free AI marketing tools
Persona generator, ad testing, and pitch deck roasting, free in the browser, no signup.
Test an ad creative now
Upload one creative and see how AI buyer personas react: score plus reasoning, free.
All AI ad creative tools compared
The full 2026 buyer's guide: generators vs testers, every tool by capability, free or paid.