Free Marketing Skills
for Claude Code & AI Agents
Töövood, mida POPJAMis päriselt kasutame (brändiuuringud, persoonapaneelid, reklaamiloome lahendused, kaasatuse simulatsioon, sihtlehed), on koondatud tasuta agendioskusteks. Paigalda üks kord ja kirjelda siis lihtsalt soovitud tulemust.
npx skills add popjam-io/skills
Mis on agendioskused?
Agendioskused on juhiste kaustad, mida Claude Code’i-sugused koodiagendid laadivad vajaduse järgi: SKILL.md lähtefail koos juhendite, skriptide ja hindamiskomplektidega. Need järgivad avatud Agent Skillsi spetsifikatsiooni, nii et sama oskus töötab Claude Code’is, Cursoris, Codexis, Ampis, opencode’is ja kõigis teistes seda toetavates agentides.
Meie omad on tuletatud POPJAMi päris turundustöövoogudest: samad andmelepped, samad kvaliteeti tagavad prompt’id ja deterministlikud hindamisskriptid, et LLM ei peaks ise kunagi arvutama. Sina kirjeldad soovitud tulemust ("tee mu saidile reklaame") ja oskus juhib sinu agendi läbi uuringu, strateegia, loovlahenduse ja simulatsiooni, tuues igas etapis kaasa tõendusmaterjali.
Neli oskust, üks kasvutsükkel
Iga oskus töötab ka eraldi, kuid koos katavad need uuringud, loovlahenduse, brändi ja renderdamise.
popjam-growth-engine
MITTurn one website URL into tested ad creatives
Runs POPJAM's full production pipeline inside your agent: brand research → audience segments → a bias-corrected synthetic persona panel → ad angles per audience and platform → real creatives (image, video, animation) → deterministic engagement simulation → iteration. Ends with a leaderboard of who converts and why.
Proovi: "Make ads for https://yourbrand.com"
Lähtekood ja dokumentatsioonaward-landing-page
MITDesign and build pages that sell
Landing, pricing, waitlist, and launch pages as one full deliverable: funnel research, art direction, conversion copywriting, distinctive design and motion, technical SEO, and CTA wiring, built to avoid the generic AI-template look.
Proovi: "Build a landing page for our launch on Thursday"
Lähtekood ja dokumentatsioonbrand-guideline-extraction
MITReverse-engineer a brand style guide from your assets
Point it at a folder of design assets (posts, ads, banners, decks, videos) and get a complete brand style guide (rules vs. variations vs. exceptions), plus a reusable style prompt block for on-brand AI image generation.
Proovi: "Extract brand guidelines from ./assets"
Lähtekood ja dokumentatsioonremotion-render-pitfalls
MITShip Remotion animations that actually render
Render-breaking Remotion mistakes that pass tsc and eslint but crash at render time, battle-tested against POPJAM's production render pipeline. Useful for any strict Remotion setup that generates video programmatically.
Proovi: "Animate this product demo with Remotion"
Lähtekood ja dokumentatsioonPaigalda alla minutiga
Alustamiseks on kolm võimalust: vali see, mis sinu agendile sobib.
Skills CLI (soovitatav)
Töötab Claude Code’i, Cursori, Codexi ja kõigi skills.sh-i toetatud agentidega.
npx skills add popjam-io/skills
Claude Code’i plugin
Lisa marketplace ühe korra, seejärel paigalda plugin ning uuendused tulevad automaatselt.
/plugin marketplace add popjam-io/skills /plugin install popjam-skills@popjam
Käsitsi (mis tahes agent)
Klooni repositoorium ja kopeeri ükskõik milline skilli kaust oma agendi skills-kataloogi.
git clone https://github.com/popjam-io/skills.git
Samad töövood, hallatuna sinu meeskonna jaoks
Need oskused on isetegemise versioon. POPJAM katab kogu tsükli tootena: brändi seadistamine URL-i põhjal, taaskasutatavad sihtrühmad ja persoonapaneelid, brändikohane reklaami- ja sisuloome Meta, Google’i, TikToki, LinkedIni ja Redditi jaoks, persoonade simulatsioon punktidega edetabelites ning kampaaniate iteratsioon — kõige selle peal veel meeskonna kasutajaliides, varade salvestus ja integratsioonid. Kui sinu turundustiim ei ela terminalis, siis on see versioon neile.
Korduma kippuvad küsimused
What are agent skills?
Agent skills are folders of instructions (a SKILL.md file plus optional reference playbooks and scripts) that coding agents like Claude Code load on demand when a task matches. They follow the open Agent Skills specification (agentskills.io), so one skill works across Claude Code, Cursor, Codex, Amp, opencode, and other supporting agents. Think of them as installable expertise: instead of prompting from scratch, your agent follows a battle-tested playbook.
Are POPJAM's agent skills really free?
Yes. All four skills are open source under the MIT license at github.com/popjam-io/skills. There is no signup, no trial clock, and no POPJAM account required. You run them in your own agent, so the only cost is whatever your agent provider charges for model usage.
How do I install the POPJAM skills in Claude Code?
The fastest way is the skills CLI: run `npx skills add popjam-io/skills` and pick the skills you want. In Claude Code you can also use the plugin marketplace: `/plugin marketplace add popjam-io/skills` followed by `/plugin install popjam-skills@popjam`. Or clone the repo and copy any skill folder into ~/.claude/skills/ (or your project's .claude/skills/).
Which AI agents support these skills?
Claude Code, Cursor, Codex, Amp, opencode, and any other agent that implements the Agent Skills standard. The skills are plain instruction files, so they don't depend on any POPJAM infrastructure.
Do I need POPJAM to use the skills?
No. The skills run standalone in your agent and persist their outputs to local files. Some phases of the growth engine generate real media (images and video use the Higgsfield MCP, and animations use Remotion), and if neither is available, the skill still delivers audience strategy and persona simulation on text concepts, honestly labeled as such.
What's the difference between the skills and the POPJAM platform?
The skills are the run-it-yourself edition of the same pipelines: brand research, audience discovery, synthetic persona panels, creative generation, and engagement simulation, running in your terminal and writing to files. The POPJAM platform runs that loop as a managed product: brand onboarding from a URL, reusable audiences and persona panels, ad and content generation, scored simulation leaderboards, campaign iteration, all with a team UI, asset storage, and integrations. The free tier gives you 500 credits with no credit card.
Avasta edasi
Free AI marketing tools
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